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Learn performer business & marketing strategies!

Looking for ways to improve your game? How-to Videos break down and explain various elements of the entertainment industry and offer practical tips, solutions, and advice on business and marketing for performers.

Voice Over Basics

Voice Over Basics

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How-to: Marketing & Branding

Learn how to market your business, with tips & techniques based on decades of experience and knowledge. From brand development to website creation and social media, these videos help set you up for marketing success in today's landscape...

Understanding Voice123

45:43

Understanding Voice123

Curious about Voice123? In this How-To video, I explain how Voice123 works, how to optimize your profile, and how to set up your auditions for success.

Understanding Voice Over Representation

33:29

Understanding Voice Over Representation

Have you completed your voice over training and now you're wondering if you need an agent? In this video, we explore the ins & outs of representation and discuss the pros and cons of representation. If you’re curious about finding someone to represent you, start here…

Understanding Voice Over Casting Sites

37:49

Understanding Voice Over Casting Sites

Feeling lost on voice over casting sites? In this video, I guide you through the benefits (and controversies) of online tools like Voice 123 and teach you how to leverage them to enhance your voice over business opportunities.

Understanding Voice Over Self-Marketing

43:20

Understanding Voice Over Self-Marketing

Curious about how to promote yourself as a voice over actor? In this video, I examine the world of Direct and Indirect Voice Over Marketing, including types of campaigns, do’s & don’ts, and how the understand the 'why' of voiceover marketing...

Branding for Voice Over Actors

28:07

Branding for Voice Over Actors

Have questions about how to brand your voice over business? In this video, I take you through the basics of voiceover branding - what it is and best practices for branding success. Learn how to tell your story through great branding, and discover how presenting you in its best light can benefit your business. FYI this video focuses on branding for voice actors but the principles apply to all performers. Enjoy this video!

Build Your Voice Over Marketing Campaign

44:28

Build Your Voice Over Marketing Campaign

Want to build a successful voice over marketing campaign? In this video, I help you determine your voice over business goals and set up campaigns to attract your audience & establish direct relationships with both potential and existing voiceover clients...

Market Your Voice Over Demo

40:42

Market Your Voice Over Demo

Have a great voice over demo, but don’t know what to do with it? In this video, I show you voice over marketing strategies & tactics that will help get your demo in front of the right people. Learn how to prepare and submit your demo, what to do once they have it, and more…

Social Media For Voice Actors

28:32

Social Media For Voice Actors

Are you a voice actor trying to figure out social media? Not sure that to do, where to start, or what types of things to post to move your voice over business forward? In this video, I walk you through how to use social media voiceover marketing to your advantage, including what “good” content is and how to please both humans & robots...

Turn Voice Over Leads Into Loyal Fans

32:16

Turn Voice Over Leads Into Loyal Fans

Having trouble keeping potential voice over clients' attention? One of the most challenging aspects of being a modern voice actor is finding leads, keeping their focus, and converting them into actual clients. In this video, I walk you through how to stay top-of-mind and keep voiceover clients in your corner even after they’ve booked you…

Smaller Voice Over Market Mastery

23:50

Smaller Voice Over Market Mastery

Do you live somewhere other than New York or Los Angeles? Learn how to steer your voice over business toward success in smaller markets. In this video I share voice over marketing strategies & tips for finding work outside of the typical big-city voiceover hustle…

How-to: Business & Finance

Learn how to set up and run your business like a pro! From project management and organization to cash flow and rates, these self-study videos have you covered...

Get Your Voice Over Act Together

31:28

Get Your Voice Over Act Together

Feeling lost, stuck, and all over the place in your new voice over business? In this video. I'll teach you how to focus on defining success, organizing your business, and setting goals. Get your voice over business on track and keep it on track…

Think Like a Voice Over Business

24:18

Think Like a Voice Over Business

Don’t know where to start or whose advice to take about how to start or run your voice over business? In this video, I teach you how to develop your decision-making skills, weed through distractions, and find strategies and solutions that work for YOU, based on where you are in your voiceover career. Don’t just do what some other voice actor says worked for them - find your own answers…

Analyze Your Voice Over Business

22:43

Analyze Your Voice Over Business

How’s your voice over business doing? Do you know what’s working and what isn’t? In this voice over business video, I help you ask the right questions and take a helpful, in-depth look at the machine you designed & built - your business. Learn how to perform a diagnostic on your own system to determine which methods have been successful, and which need improvement…

Track Your Voice Over Business

27:59

Track Your Voice Over Business

Tracking your voice over business is crucial to understanding if, how, and why your efforts are bearing fruit. In this video, we discuss how to effectively track your voice over contacts, bookings, and finances.

Control Your Voice Over Time

33:36

Control Your Voice Over Time

As a voice over business, is time getting away from you on a daily basis? In this video, I discuss how to focus your voiceover efforts & priorities based on the time you already have + your own definition of voice actor success…

Work From Home as a Voice Actor

35:06

Work From Home as a Voice Actor

Struggling to run your voice over business from home? Managing the day-to-day operations of a successful voiceover career can be rough. In this video, I talk about critical aspects like invoicing, email communication, and keeping track of your voice over marketing efforts…

Mastering Voice Over Project Management

34:40

Mastering Voice Over Project Management

Having a hard time juggling your voice over projects? If you’re struggling to get all your voiceover ducks in a row, I can help! In this video, I will teach you tips for managing voice over client expectations, effective communication skills, recording booth etiquette, billing, and more…

Voice Over Website Basics

38:08

Voice Over Website Basics

What makes a great voice over website? In this video, I walk you through the basics of what should be included on a voiceover website, from demo formatting to SEO fundamentals and the overall purpose of creating voice over actor websites - the fundamental building block of your self-marketing strategy.

Cloze for Voice Actors

40:12

Cloze for Voice Actors

Looking for a CRM for your voice over business? In this video, I talk about how to use Cloze to manage voiceover clients and marketing efforts. You'll learn how to manage contacts and projects, plus incorporate ‘automatic’ voiceover marketing efforts…

Adobe Audition For Voice Actors

20:06

Adobe Audition For Voice Actors

Curious about using Adobe Audition for your voice over business? Did you just buy it but have no idea how to use it? In this video, I walk you through the basics of how to record, edit, and save your voice over auditions...

AI And Voice Actors

36:19

AI And Voice Actors

If you're in the process of becoming a voice actor or considering it, do you have questions about AI and what it's like to clone your voice? In this video, I explain AI terminology, positive & negative uses cases, and I walk you through my synthetic voice creation experience.

Master Your Voice Over Cash Flow

38:25

Master Your Voice Over Cash Flow

Do you know how to manage your money as a voice over business? In this video, I guide you through the basics of voiceover business expenditures and teach you how to manage your revenue, taxes, insurance, and retirement as a freelance voice actor…

Know Your Worth as a Voice Actor

40:12

Know Your Worth as a Voice Actor

How much should you charge for your voice over projects? Tom shows you how to set your value, build a voiceover rates sheet, negotiate with clients, and make adjustments to your voice talent rates as you go...

Make Voice Over Taxes Less Taxing

28:15

Make Voice Over Taxes Less Taxing

Nervous about tax time as a voice over business? Don’t be! In this voice over business video, I take you through the basics of understanding incorporation, how to prepare for your day with your CPA, what voiceover business expenses you can and can’t write off, plus tips & tricks to help you track your revenue and expenses throughout the year to make tax day much easier…

How-to: Genre Exploration & Technique

Dive into new voiceover genres, explore new markets, and hone your technique for specific types of voice over. If you've ever been curious about what it takes to work in Explainers or eLearning, or have questions about working in smaller markets, these videos are for you...

Voice Over Genre Exploration

56:45

Voice Over Genre Exploration

Are you new to voice over business and want to learn more about the various genres within voiceover? Maybe you’re a veteran performer looking to branch out? In this video, I discuss each genre within the world of voice over, gives performance tips, basic rate structures, and general marketing strategies for each voice over genre.

Learning to do eLearning Voice Over

39:38

Learning to do eLearning Voice Over

Interested in eLearning voice over? In this video, I take you through the basics of what it takes to get started, teach performance techniques, eLearning voice over rates, and how to market your voice over business within this genre…

Explainer Voice Over Explained

25:25

Explainer Voice Over Explained

Want to be an Explainer voice actor? In this voiceover genre exploration video, I breaks everything down, give you an idea of what you’ll need to be successful within this booming genre. Learn explainer voice over technique + how to find work and what voice over rates to charge…

Audiobook Self-Production for Voice Actors

27:30

Audiobook Self-Production for Voice Actors

Are you a voice actor who wants to record audiobooks? In this video, I teach you how to manage your projects as an Audiobook Narrator. I share tips & tricks for prepping your audiobook, how to track what you've recorded, and much more...

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