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Analytics, ROI, and Voice Actors
As a voice actor, understanding your metrics is crucial to refining your strategy and growing your business. My conversation with Anne Ganguzza shed light on the importance of tracking analytics to measure marketing impact, analyze revenue, improve auditions, and retain clients.
Tom's Top Takeaways
Marketing Metrics Matter: Tracking website visitors, social media engagement, and email open rates helps voice actors see what marketing efforts resonate. This data informs smarter decisions to reach potential clients.
Follow the Money: Understanding where income comes from (e.g., specific clients, marketplaces, or job types) guides voice actors in targeting high-value opportunities. It's essential to know what works financially.
Audition Analytics: Keeping tabs on auditions submitted, landing rates, and feedback received helps voice actors identify areas for skill improvement. This self-analysis is key to getting hired more often.
Client Retention is King: Tracking client return rates shows which relationships are fruitful. Voice actors should focus on delighting consistent clients to ensure a steady stream of work.
Our conversation emphasized that metrics only tell part of the story. Voice actors must manage expectations and consider the bigger picture. Numbers are tools, not the sole measure of success. By tracking the right analytics, voice actors can make data-driven choices to elevate their careers.
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Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.
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