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In the ever-evolving world of voiceover work, establishing a strong brand is crucial for actors looking to stand out in a crowded industry. In this VO BOSS podcast episode, Anne & I delve into the ins and outs of branding for voice actors, offering valuable insights for both newcomers and seasoned professionals. We discuss the changing landscape of branding, the importance of consistency, and how different types of voice actors can leverage their unique strengths to build a compelling brand. Whether you're just starting out or looking to refine your existing brand, this episode is packed with actionable advice to help you establish credibility, attract clients, and tell a story that sets you apart.
Tom's Top Takeaways
Consistency is Key: In today's digital age, having a consistent brand across all platforms is more important than ever. Your website, social media, and even your vocal style should all align to create a cohesive image that establishes trust with potential clients. Focus on developing a strong visual brand with a recognizable logo and color scheme, and ensure your online presence is professional and engaging.
Branding is About Storytelling: Your brand is more than just a logo or tagline - it's a way to tell a story about who you are and the value you bring to clients. Consider what sets you apart and how you can solve problems for your clients. Do you specialize in a particular genre? Do you have a unique vocal style? Your brand should clearly communicate your strengths and the benefits of working with you.
Know Your Niche: The type of voiceover work you do should heavily influence your branding strategy. If you're a public figure doing work in cartoons, video games, or audiobooks, you may need to be more mindful of your online presence and how it could impact your career. If you're just starting out, don't try to force a specific brand - instead, focus on booking gigs and let your brand evolve naturally from the types of projects you land. Remember, your brand is a living thing that will change and grow as your career does.
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Branding For Voice Actors
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Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.
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