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CRM Secrets for Voice Actors: A Recap of the VO BOSS Podcast
On a recent episode of the VO BOSS podcast, Anne Ganguzza and I dove deep into the world of CRMs (Customer Relationship Management systems) for voice actors.  We discussed why CRMs are essential, explored the sales funnel, and shared our own experiences with various CRM tools.
Why is a CRM Crucial for Voice Actors?
Marketing is all about building meaningful relationships. CRMs help voice actors achieve this by providing a centralized system to store and manage client information (past, present, and potential). This eliminates the need to "reinvent the wheel" with each interaction and facilitates nurturing those all-important client relationships. A CRM helps organize contacts and prevent leads from slipping through the cracks, especially with a busy inbox.
There's no one-size-fits-all CRM. The best CRM is the one that meets your specific needs and workflow. I recommend exploring different options and finding what works best for you. It takes time and effort to set up and populate a CRM effectively, but the long-term benefits in terms of organization, efficiency, and ultimately, increased voice over bookings are worth it.
Tom's Top Takeaways
CRMs are essential for voice actors to build and nurture client relationships.  Â
Understanding the sales funnel is crucial for effective marketing.
A CRM helps move potential clients through the sales funnel.  Â
Many CRM options exist, from simple spreadsheets to sophisticated software.  Â
Choose a CRM that fits your individual needs and budget.
Setting up a CRM takes time, but the investment is worthwhile.
Keep going - watch this next:
Cloze For Voice Actors
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Through VO Strategist, Tom's provided voiceover business & marketing coaching since 2011. He's also a voice actor with over 25 years of experience who has narrated just about every type of voice over you can think of. When not voicing or talking about voicing, Tom produces the sci-fi comic book Agent 1.22.