Have you ever posted on social media about a voiceover gig or audition and it got you in trouble? Here are 3 tips to avoid problems..

Ah, the dreaded cold email! It sends a shiver down many a voice actors' spine. Exactly how important is it?

I am guilty of flaming. I feel terrible about flaming someone and I will never do it again. What can we learn from this...?

What exactly is an Online Casting Site? This question and many more will be answered at the VO How-To webinar "Online Casting Sites".

Welcome to the new VO Strategist Blog! Well, it's not exactly new. The content is exactly the same now it's parked at VOStrategist.com/blog.

Direct Marketing is a challenge for most voice actors. We’ve talked about it before, but my thoughts have evolved a bit.

Are you having trouble finding work? If you are, you’re not alone. Recently, voice actors of various experience levels have asked me why...

Client retention is a challenge. Most voice actors think it’s only a matter of clever marketing to maintain a high level of client...

Perception is a funny thing. It influences your behavior more than you realize, especially how you market yourself as a voice actor. Your...

Demo marketing is a challenge. Most new voice actors who get their training and then produce a shiny new demo have absolutely no idea...

2016 was a good year for the Not Silent Blog. You know what that means: I’ve had a crazy week and I’m going on vacation so no blog next...

Ah, social media. The constantly moving target and Achilles Heel for both aspiring & veteran voice talent alike. I bring this up because...

Facebook Groups are probably my biggest time-suck right now and I bet it’s yours, too. But we’ll get into that in a moment… First off,...

What exactly is Direct Marketing? Here are some definitions I found on the Interwebs: The business of selling products or services...

The VO Strategist. That’s me! Even the VO Strategist has to take some time off to do human-type stuff. This week I’ll be at the Audio...

As voice talents, many of us are obsessed with our social media status. Some more than others, like myself.  😉 As a community, we’re...

Here’s an exercise in the art of letter closing… So I’m on Facebook (as I am too often) and an interesting conversation popped up on the...

Here’s an example of effective branding in action… Last night, I and my much-better half went to see her brother Doug’s band Portland...

Last week a student of mine asked me about Pay to Play sites in general and Fiverr in particular. Here’s what he had to say… Hi Tom.  My...

As voice talents, we all want great agents representing us. I think the challenge is reconciling the 20th century attitudes that been...

Last week a voice talent asked me for advice about landing an agent. This is what I told him… There are many, many factors to consider...

Social media has a lot of great things going for it, but there is a lot of downside as well. There are too many downsides to get into...

Here’s a lesson in great customer service. Watch this video! https://youtu.be/o-8ciPJfb_M TIP OF THE WEEK The situation reminds me that...

There are many great marketers out there creating memorable, moving, hilarious campaigns for print, radio, TV, and social media....