I Just Ran a Terrible Social Media Campaign. Here's What I Did Wrong.

The world of voice-over can seem both exciting and overwhelming, filled with conflicting advice and promises of quick success. "The World of Voice Overs" is a no-nonsense, foundational workshop designed to give aspiring and new talent a clear and actionable framework for building a sustainable career. This isn't about finding a gimmick; it's about building a business from the ground up. This free How-To is built on two core concepts: the "4 Pillars" you must construct to have a professional presence, and the "3 Portals" you must navigate to find work. You'll move from wondering "where do I start?" to having a confident plan. In this video, you will learn: The 4 Pillars of a VO Business: A deep dive into the essentials of professional Training, a killer Demo, a client-focused Website, and a functional Home Studio. The 3 Portals to Opportunity: Understand the distinct strategies for getting work through Agents & Representation, Online Casting Sites, and Direct Marketing. The Craft of Performance: Discover why voice acting is acting, and learn the key performance questions to ask to bring any script to life, from commercials to eLearning. The Business of the Business: Get a clear breakdown of how you get paid, including the critical difference between session and usage fees, and why an AI clause is non-negotiable in 2025. The CEO of You, Inc.: Learn the mindset required to manage your finances, your tools, and your instrument as a freelance business owner. After watching this video, you will be not just inspired, but equipped with a realistic understanding of the industry and a concrete plan for your next steps.

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Feeling stuck on the freelancer's plateau? You've honed your craft, invested in your booth, but your marketing efforts feel like a constant, uphill battle. You see other voice actors booking work and wonder, "What am I missing?" The truth is, most voice actors are marketing themselves like employees looking for a job, not the CEOs of their own business. This leads to desperation, commoditization, and burnout. In this data-driven, no-nonsense workshop, I dissect why traditional VO marketing fails. Moving beyond generic advice, you'll get a masterclass in the "spherical" nature of the industry and learn to build a resilient business through meaningful relationships. We will replace outdated tactics with a powerful, modern system built on three core prisms: your Logistics, your Genres, and your Portals to the industry. Key Takeaways You'll Walk Away With: The crucial mindset shift from "starving artist" to "in-demand problem-solver." A step-by-step method to define your unique value promise and communicate it effectively. Strategies for "feeding the algorithms" (SEO, Social, OCS, and AI) to make it easier for clients to find you in 2025. Actionable plans for leveraging all three client "Portals": Agents, Online Casting, and Direct Marketing. The realistic timeline and booking ratios for building a VO business from the ground up, backed by real-world data.

For many freelance voice actors, Pay-to-Play sites like Voice123 feel like a necessary but often frustrating part of their marketing. Are you submitting dozens of auditions with little to no response? Do you suspect you're missing out on the best opportunities? It's time to stop guessing and start implementing a data-backed strategy. In this comprehensive How-To video, I pull back the curtain on the Voice123 platform. Using my own detailed performance statistics and insights directly from the platform's leadership, I decode the V123 algorithm. You'll move beyond the basics and learn to treat your profile not as a resume, but as a precision-tuned client attraction tool. In this session, you will learn to: Master the "Two-Sided Algorithm": Understand the crucial difference between winning in Auditions and winning in Search—and why Search is where 60% of the money is. Implement a Pro-Level Keyword Strategy: Discover a systematic approach to identifying and deploying keywords across your samples to maximize your visibility for the jobs you actually want. Optimize Your Profile: Learn how to leverage platform updates, including to your advantage without compromising your brand. Craft Proposals that Close: Move beyond a simple price quote and learn to use the "Additional Proposal Details" section to build trust, communicate value, and make it easy for clients to say "yes." Analyze Your Own ROI: See a transparent, year-by-year breakdown of a real P2P investment and learn how to track your own success to make smarter business decisions. Stop playing the lottery and start playing the game. This video will give you the actionable playbook you need to turn your Voice123 profile into a consistent source of income.

You've done the work. You've trained with coaches, recorded a killer demo, and built a professional website. You've officially opened for business. So, where are the clients? Here's the hard truth I've learned over twenty years as a full-time voice actor: all of that work isn't the finish line. It's the bare-minimum price of admission to the game. Success as a freelancer isn't about being "discovered." It's about building a bulletproof business, from the ground up. This video gives you the architectural plans. This is my complete, foundational playbook—the strategic operating system I've used to build a sustainable, six-figure freelance career. It’s a system built on one core principle: To succeed, you must master not only your performance, but your entire approach to business. We’ll move beyond tactics and install the two systems that truly matter: your Systems of Thought (Mindset) and your Systems of Execution (Behavior). In This Foundational Workshop, You Will Learn To: Install a Freelancer's Mindset: Shift your thinking from a per-job employee to a long-term, strategic business owner who operates from a position of abundance. Build Your Personal Business Blueprint: I'll guide you through my process of defining your version of success, crafting a powerful Mission Statement, setting clear Annual Goals, and creating a Monthly Action Plan. Master the 5 Core Categories of Your Business: Get a comprehensive framework for managing your Cash Flow, Tools (including strategic AI), Technique, Marketing, and Health. Strategically Align Your Goals with The 3 Portals: Learn how to tailor your business plan to effectively target Representation, Online Casting Sites, and your own Direct Marketing efforts. Develop the Resilience to Overcome "Resistance": Understand the forces of fear and distraction that derail most freelancers and learn to build the psychological capital to stay on track for the long haul. Stop collecting random tips and start building a unified, strategic framework. Stop being a voice actor who freelances; become a strategic freelancer who is a voice actor. Stream it today and get your freelancing act together for good.

As a freelance voice actor, you are the CEO, the talent, the bookkeeper, and the marketing department. It's easy for your day to spin out of control. What do you do first? Where is that W9 form? How do you prepare for the day your business suddenly doubles? Success isn't just about talent; it's about having the systems to support it. In this How-To video, I provide a step-by-step guide to building a bulletproof workflow, giving you a practical operating system to manage the daily demands of your business with ease and professionalism. Key Takeaways: The 3-Part Workflow: Master the art of organizing your Physical (desk, binders), Digital (cloud storage, apps), and Mental (focus, priorities) workspaces. Build Your Digital Command Center: Discover a streamlined "digital toolkit" for 2025 to manage everything from clients and invoices to data backups and scheduling. The Binder System: Learn a tangible method for organizing physical documents that complements your digital setup. Key Performance Indicators (KPIs): Understand how to measure the effectiveness of your new systems, ensuring they lead to fewer mistakes, more bookings, and more return business. Stop letting your business run you. Leave with an actionable plan to build a business that runs like clockwork, giving you more time to focus on what matters most: your performance.

For a freelancer, total freedom over your time can often lead to total chaos. You're constantly reacting to emails, putting out fires, and ending the day with a long to-do list but a frustrating lack of real accomplishment. This isn't a time management problem; it's a choice management problem. This essential How-To video will shift you from the "employee mindset" of just doing tasks to the "CEO mindset" of strategically investing your time. You'll learn how to stop focusing on being busy and start focusing on being effective. Key Takeaways: The 80/20 Rule for Voice Actors: Discover how to pinpoint the vital few activities in your marketing, technique, and business admin that deliver the most powerful results. The CEO's Toolkit: Master proven frameworks like Covey's Quadrants to instantly categorize any task and prioritize what's important, not just what's urgent. The 5 Freelancer Roles: Learn how to effectively allocate your time between the different "hats" you wear—from Accountant and Marketer to the Talent itself. Actionable Execution Plan: Leave with a clear system for building routines, leveraging time-saving tools, and knowing when to outsource to get more done in less time. Stop letting your day control you. Leave this session with a strategic framework to make smarter decisions, achieve your biggest goals faster, and finally take control of your time, your business, and your career.

Should you incorporate? Is SAG-AFTRA right for you? How do you handle AI? In today's voiceover industry, you're bombarded with opinions, but starved for objective advice. The result is a generation of "Impractical Actors"—driven by impulse, insecurity, and bad information. This How-To video is the antidote. We will dismantle the "starving artist" mindset and replace it with the powerful framework of the "Practical Actor." You will learn a repeatable mental operating system to make informed, data-driven decisions for your unique career. Key Takeaways: The Practical Actor Framework: Learn to analyze your assumptions, manage expectations, and think with objective clarity. Define Your Success: Master a step-by-step process to define what success means to you based on logistics, genres, and industry portals. The 5 Core Business Categories: Get a checklist to evaluate your business's health, from cash flow and tools to marketing and technique. A Decision-Making Prism: Leave with a simple, powerful question to ask yourself before any major career move, ensuring every choice moves you closer to your goals. Stop guessing and start building. Become a Practical Actor.